DeLuca Family Endowed Scholarship

Selection statement of purpose
Scholarships within the college are awarded to provide financial support based on need, academic achievement, and/or other specified criteria as determined by the fund agreement for Donor/Gift Funded scholarships or the awarding department for Institutional/Departmental scholarships.
The donor sets the criteria for recipient selection (i.e., financial need, field of study). Scholarships are awarded for one academic year. Institutional funded scholarship selection criteria will be determined prior to review and selection of applicants and will be documented annually.
The DeLuca Family Scholarship was established by Peter DeLuca (Advert’83) and his wife, Wendy. Peter had a successful career in marketing, branding and advertising, joining T Mobile in 2010 and becoming Senior Vice President, Brand Advertising & Communications in 2011. He and his wife established this scholarship in 2018 to celebrate their family’s history at CU Boulder and help advertising students with financial need.
Selection Criteria
Applications are reviewed holistically, and selection criteria may include, but is not limited to, academic record, leadership experience, extracurricular involvement, community service, employment, essays, and in some cases, financial need as determined by the FAFSA/CASFA.
Essays: Quality of writing and content are weighed heavily.
Financial Need: The FAFSA and the Colorado Application for State Financial Aid (“CASFA”) are the mechanisms approved for calculating financial need for need-based scholarship awarding.